To say Soho is a busy place would an obvious (and rather stupid) statement. But today I have a quiet little corner right at its very centre for you, and they serve London’s best cupcakes.

Crumbs & Doilies is quite easy to miss, hidden down a little cobbled street from Kingly Court, but you absolutely musn’t miss it. The shop is only small but the selection of cupcakes, cakes and brownies is enormous, with inventive flavours and excellent coffee.

Crumbs & Doilies is the mastermind of Cupcake Jemma who shares all of her baking genius on YouTube and she’s just released The Cake Book with over 50 recipes. Crumbs & Doilies also have a Saturday stand on the Kings Road and deliver their cakes all over London. Using just the finest ingredients and no weird additives, preservatives or short-cuts, there are over 40 flavours of cupcake to choose from and the selection is changing all the time.

If you can make it to the shop in Kingly Court, it feels like a calm, cupcake oasis in the middle of the Soho hubub. For the huge selection that they have on offer it seems a little small in the shop but the flavours are always incredibly inventive and varied, and if you really can’t decide they have selection boxes that you can fill to enjoy at home. And if cupcakes aren’t your favourite sweet treat, there are plenty of others to choose from. From tiffin to rocky road to shortbreads and brownies, there really is something for everyone. Wash all that down with some excellent coffee and you’ll never want to leave.